Advanced Diploma in Digital Marketing

 

1. Title and Origin:
• Advanced Diploma in Digital Marketing (ADDM)
• Awarded by:American Center for Education

 

2. Program Summary:

The BA programs are designed for students who wish to pursue a career in Digital Marketing. It expose students on understanding to how search engines contribute to digital marketing success; leveraging of social networks for mobile advertising and integrated wallets, payment gateway…etc are the underpinning reasons for the proposal.

Candidature Period:

This diploma has a 12 month candidature from the course end date stated on student contract.

 

3. Entry Requirements:

Academic Requirements:

• Scored C6 or above in any three GCE O level subjects, or

•Completed Diploma studies in any disciplines; or

• Equivalent

Age Requirement:

• Minimum age: 18

English Requirements:

• Scored C6 or above in GCE ‘O’ level English, or

• Pass ACE English Placement Test, or

• IELTS 5.0, or

• Its Equivalent

 

4. Total Course Duration/Instruction Hours:

• Full Time: 12 Months/405 hours, 5 sessions per week x 3 hours
• Part Time: 18 Months/405 hours, 3 sessions per week x 3 hours

 

5. Mode of Delivery and Intake:

• Delivery    : Lectures and Tutorials (Blended)

• Intake      : Mar, May, Jul, Sep and Nov of each year

*Note: The course intake months might be adjusted.

 

6. Course Fees:

• Please click here to find out the relevant fee details.

• ACE has Regional Course Fees List for Vietnam and Philippines. Please contact our Course Consultant for the latest Course Fees List.

• Please follow your signed student contract to make the relevant payment.

• Students and parents shall transfer the course fees directly to ACE bank account or make the payment to ACE finance department.

• Students and parents shall pay attention to the risk of paying course fees through recruitment agents or other third parties.

 

7. Course Synopses and Module Syllabus:

Designed to accelerate learner’s career growth and drive commercial success with key practices and strategies in digital marketing, digital strategy, search marketing, social media, data analytics and much more.

The students without diploma must complete two semesters’ modules.

Diploma holders in Digital Marketing or relevant majors are required to complete one semester’s modules before being awarded the Advanced Diploma in Digital Marketing. Non-relevant diploma holders are advised to apply for module exemptions.

Core Modules:

1. Basic Digital Marketing

2. Customer Experience Management

3. Search Engine Marketing

4. Social Media Marketing

5. Marketing Content Strategy

6. Search Engine Optimisation

7. Advanced Digital Marketing

8. Applied Data Analytics

9. Marketing Campaign Management

Internship Module

10. Final Project or OJT (IA) 

 

8. Graduation Requirement

• Pass all core modules, and

• Pass OJT (AI) (or being replaced by a Final Project with approval)

 

9. Assessment Methods:

• 45% Assignment (Homework, Quizzes, Group work & etc)

• 25% Mid-Term Examination

• 30% Final Examination

 

10. Lecturers:

Please refer to this page for the relevant lecturers being assigned to the relevant modules.